Is your political strategy ready for the challenges of today’s landscape? Cornerstone recently hosted a virtual panel to highlight how a Political Action Committee (PAC) can be the gamechanger your organization needs. Cornerstone Principals Colleen Moss, Carlos Jackson and Alice Gomez were joined by Claire Cantrell, VP of Government Affairs & Corporate Communications at Kratos, to discuss why PACs are an essential part of a robust political strategy.
Continue reading to find a few key takeaways from our panel of bipartisan political experts or click below to watch the full webinar.
What is the advantage of having a PAC?
A PAC does more than complement your advocacy efforts—it translates engagement into measurable political leverage, amplifies your voice and protects your brand. The panelists explained that while lobbying and advocacy are critical, a PAC fills a strategic gap by providing sustained, strategic political access rather than just episodic influence. This continuous engagement ensures your organization’s priorities are heard and advanced, while also helping to safeguard your brand in an increasingly complex political environment.
How do I know if my organization needs a PAC?
The decision to launch a PAC and sustain its influence depends on your organization’s needs for ongoing political access. If your goal is to have a lasting impact and build strategic relationships, a PAC is a smart investment.
How should my organization communicate the purpose of its PAC to employees, members or stakeholders?
Clear messaging is a crucial component of PAC management – especially when it comes to building trust and reinforcing organizational integrity. Whether you are just launching your PAC or are encouraging increased participation, it’s important to remind your stakeholders that PAC participation is voluntary, transparent and purpose‑driven.
What are the best ways to measure the impact of a PAC?
The panel stressed the importance of clear benchmarks for defining success for your PAC. Success might include increased engagement, enhanced visibility with key policymakers and measurable progress on your organization’s legislative priorities. With the right guidance, your PAC can become a cornerstone of your political strategy.
Ready to Get Started?
Building an effective PAC requires expertise and strategic insight. Whether you’re considering launching a PAC or looking to strengthen your existing program, Cornerstone’s bipartisan advisors, a political brain trust, are here to help. Reach out to Cornerstone today to discover how we can help amplify your voice, advance your priorities and protect your brand.