Visibility is Changing—Here’s How to Stay Relevant in the AI Era
If you’re not showing up in AI search, you’re not showing up at all. As AI platforms like ChatGPT are starting to supplant traditional search engines, executives and brands can no longer rely solely on traditional media hits. LinkedIn newsletters give executives, professionals, and companies a direct, high-authority channel to publish the kind of structured, expert-driven content that AI models prioritize.
At the same time, real-world moments like live events, announcements, and human connections offer what AI cannot: authenticity and the power to shape perception in ways that algorithms alone can’t replicate. In this quickly evolving landscape, LinkedIn newsletters are no longer optional—they’re a strategic imperative for staying discoverable, competitive, and reaching key audiences while effectively telling your story.
To start successfully leveraging LinkedIn newsletters and ensuring your brand isn’t left out of the conversation driven by AI, here are a few tips and considerations to keep in mind and get you started:
🎯 Define Your Goals
Before you start, clearly define what you want to achieve with your newsletter. Whether it’s sharing industry insights, company updates, or thought leadership pieces, having a clear goal will guide your content strategy.
💰 Create Meaningful Content
Focus on creating content that is valuable to your target audience and that AI models favor—think expert insights, thought-leadership, industry commentary, and event spotlights. Make sure you write with your personal voice and flair! Remember, authentic quality over quantity is key.
📈 Be Consistent
Consistency is crucial in building an active readership. Plan a publishing schedule and stick to it the best that you can. Whether it’s weekly, bi-weekly, or monthly, regularity helps keep your audience engaged and builds anticipation for the next release.
📢 Promote Your Newsletter
There are various ways to promote your newsletter. The easiest and most cost-effective way is to leverage your personal LinkedIn and company’s profile to promote your content. Encourage your existing connections and employees to subscribe and share your content with their networks. Additionally, share newsletter editions as posts on LinkedIn and on other social media platforms. If you want to take it a step further, consider LinkedIn ads to target specific audiences by industry, job title, and interests to ensure that your message is getting to your key stakeholders.
👥 Engage with Your Readers
Remember, LinkedIn is a social media platform, too. Engaging with your readers builds community (like a social media platform should!), trust and brand loyalty.
Cut Through the Noise: Why Events Matter More Than Ever
By Amir Sports, Cornerstone Public Affairs Associate
Effective communication begins with a meaningful presence, and a key to establishing that presence is with well-executed events. These events can open doors and remind everyone involved that progress isn’t just about the headlines, it’s about the people surrounding you. Most importantly, in-person events can serve as the foundation for damage control if executed correctly.
That’s where transparency with these types of events comes in.
Events offer what no press release ever will: a human connection. They give you a chance to look someone in the eye and say, “We understand your concerns. Let’s talk about them.”
Events don’t just inform—they humanize. They give companies a chance to listen before defending, explain without spinning, and answer questions directly. They create space for face-to-face moments that spreadsheets and Q&As can’t replicate.
But events aren’t just for the public. They’re where policymakers get to see whether a company is serious about being a good neighbor, not just a good headline.
I’ve seen elected officials go from cautious to confident because they saw honest engagement in action by the event hosts. The elected officials’ concerns were addressed by having their questions answered directly, and most importantly, the ability to meet the hosts face-to-face more than once.
If an event is not thoroughly planned or is organized solely as a reactive measure to put out a fire, the risk of getting burned increases. The event must be at the optimal time, place, and forum.
Stakeholders, too, pay attention to who shows up. A thoughtful event sends a clear message: we’re not just asking for approval, we’re earning it.
The value of executing authentic and impactful events can be extended through your company’s owned and earned media as well. Leverage your company’s website, LinkedIn, and internal channels to amplify the event with a broader audience and put context around its significance
The bottom line is that relationships and positive public perception will not grow in inboxes alone. If your strategy treats events as an afterthought or something to do once opposition heats up, you are already behind. Our Public Affairs team of seasoned professionals can fix that.
America’s VetDogs Salute to Sully H.W. Bush Celebration
Congratulations to our client, America’s VetDogs for hosting a successful Salute to Sully H.W. Bush celebration on July 9, 2025. This event brought together veterans and first responders, bipartisan Capitol Hill leaders, local lawmakers, media, and members of the America VetDogs community to highlight the organization’s mission and continued need for support. The event recognized Sully H.W. Bush, the trusted service dog of President H.W. Bush, continued service as a Facility Dog at Walter Reed National Military Medical Center and celebrated his 9th birthday.
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